Strategy & Governance Consulting

Helping organisations develop and deliver strategy, strengthen board effectiveness and improve governance.

Experience-led facilitation and focused engagements for owners, Chairs, boards and leadership teams. AI-enhanced board reviews provide a structured starting point to identify priorities and guide improvement.

Our Services

Practical, experience-led support for owners, Chairs, boards and leadership teams to develop and implement strategy, strengthen board effectiveness, and improve governance and risk oversight.

Strategy Development

We provide strategic council to clients. We assist in shaping strategic priorities through engagement with key stakeholders, analysing both internal operations and external market factors, and presenting tailored strategic options to inform better decision-making.

Strategy Implementation

We bridge the gap between strategy and execution. From developing detailed action plans to providing ongoing implementation support, we ensure your strategic initiatives are realised effectively and deliver measurable results.

Board Effectiveness & Development

Facilitated reviews, development sessions and practical board work designed to improve focus, discussion, decision-making, role clarity and the board's contribution to strategy.

Governance & Risk

We help clients review governance arrangements, clarify roles and responsibilities, and strengthen oversight of key risks. We work with them to develop practical policies, structures and processes that support sound decision-making and reflect the needs of their organisation.

About

Firm Thinking is an independent strategy and governance practice led by Jacinta Kelly.

Jacinta is a Chartered Director, experienced board Chair and strategy adviser with more than 25 years of international corporate and consulting experience. 

Her corporate career included senior roles with Ericsson, VWR International, P&O Group and Exel Logistics, building experience across strategy, commercial development, organisational change and international business.

Jacinta works with owners, Chairs, boards and leadership teams to develop and implement strategy, strengthen board effectiveness, and improve governance and risk oversight.  She has served as Chair of the Board of Multiple Sclerosis Ireland, adding direct board leadership experience to her corporate and consulting background.

Jacinta is a Chartered Director and member of the Institute of Directors in Ireland and holds an MBA from Kingston Business School London.

Case work

Some examples of project work with organisations across various industries to overcome challenges, enhance governance, and achieve strategic goals.

Logistics Governance

A logistics company sought to improve its governance and risk management to attract investment. We strengthened their governance framework and aligned their risk mitigation strategies with both strategic objectives and investor expectations, positioning the company as a compelling investment opportunity.

Pharma Positioning

A division within a pharmaceutical company needed a comprehensive portfolio review and a refined positioning and messaging strategy. We provided critical insights and strategic recommendations that aligned with market opportunities and strengthened their competitive stance.

Party Strategy

An ambitious political party required a clear three-year strategy and a unified vision of success. We guided them through the strategic planning process, helping to clarify their objectives and ensure alignment across key stakeholders at all levels of the organisation.

We find that Jacinta & Firm Thinking bring a whole new dynamic approach to our international projects, with her great business sense and a wealth of experience she is a true asset to our Company.”

Andrew McMillan

CEO | The Leinster Group

Firm Thinking quickly grasped the complexities of our business. Jacinta's insight & expertise were invaluable in shaping our market messaging and positioning us strongly in a competitive landscape."

Edna Carr

VP | Tradelink Intl.

Their strategic planning process brought clarity to our mission and direction. We now have a roadmap that aligns with our long-term goals and stakeholder expectations."

CEO | National Charity

Would you like to start a project with us?

Contact with us today to learn how we can help you achieve your strategic & governance objectives.